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Website Marketing Manager

Ft Lauderdale, FL, US

95k-110k

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Job Description

The Website Marketing Manager owns the strategy and execution of all ScribeAmeria public-facing and internal web properties. This technical role requires expertise in front-end web development, website design, tech stack management, and technical SEO experience. The Website Marketing Manager will be an integral part of the ScribeAmerica marketing team and will be an internal subject matter expert for web-related matters.

 

2.   ESSENTIAL FUNCTIONS:

 

Duties and Responsibilities

  • Serve as the main point of contact for all facets of ScribeAmerica.com, ScribeCanada.com, and the ScribeAmerica company intranet.

  • Work closely with IT and Security to manage company domains, DNS and CNAME records, domain purchases and registry, website server and software updates, and regular security checks for all properties.

  • Execute the creation of new web pages, content, animations, and landing pages that align with marketing campaigns.

  • Maintain a clean, fast, and functional instance of WordPress for all web properties.

  • Lead and improve web project workflow from clients and internally using internal tools 

  • Work collaboratively with the marketing and BD teams to create web experiences that drive engagement and revenue.

  • Effectively communicate deadlines and scopes of work with all internal stakeholders.

  • Quickly adapt to new technologies and provide recommendations and proposed action plans for site improvement.

  • Maintain a website roadmap for all ScribeAmerica website properties and adhere to outlined deadlines for all projects.

  • Manage and train content publishers for all public and internal sites to ensure a proper workflow is maintained and all content adheres to brand and website technical standards.

  • Create and update dashboards showing website performance, website conversions, and all other relevant KPI’s from website properties and their campaigns.

  • Ensure ScribeAmerica websites perform well from a technical SEO standpoint.

  • Maintain an integration between ScribeAmerica websites and the Hubspot marketing automation platform including lead forms and conversion data.

  • Create all website design elements including static images, animations, and videos.

  • Perform other duties as assigned

 

Required Education and Experience

  • Bachelor’s degree in marketing, communications, or similar 

  • Minimum of 2-3 years experience in digital marketing and communications, preferably in a healthcare or related field 

  • Display exemplary work ethic, professionalism, and interpersonal skills 

  • Demonstrate technical capability, strategic thinking, exceptional attention to detail, time management and organization, communication proficiency, and teamwork

  • Experience/consistent performance in a deadline-oriented environment.

  • Ability to manage multiple projects simultaneously and build effective processes to handle recurring tasks.

  • Demonstrated ability to work productively with counterparts in a cross-functional capacity.

  • Self-starter capable of recognizing needs and opportunities and acting on them.

  • Ability to analyze KPIs and communicate the performance of all websites.

  • Expert-level experience with WordPress is required.

  • Deep experience with HTML, CSS, JavaScript, and website domain and hosting environments required.

  • Strong familiarity with Hubspot is required.

  • Design experience and skills are highly preferred.

 

Physical Demands

 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

  • Regularly required to talk or hear.

  • Regularly required to use a keyboard and computer.

  • Frequently required to stand, walk, sit, use hands, handle documents, and reach with hands and arms.

 

CORE COMPETENCIES

  • Active Communication (Verbal, Written, Listening Skills)

  • Adaptability

  • Attention to Detail

  • Composure 

  • Conflict Management

  • Customer Orientation

  • Develop Relationships

  • Organizing and Planning

  • Problem Solving & Decision Making

  • Productivity 

  • Professionalism 

  • Responsiveness 

  • Results Oriented 

  • Team Player

  • Technical Expertise (CSS, HTML, JAVASCRIPT, etc.)

 

Position Type/Expected Hours of Work

This is a full-time position working remotely. As an exempt employee, he or she must be available to work outside of normal business hours at the request of the Vice President of marketing.

 

Travel

Travel is expected occasionally for this position, as needed for particular marketing events. 

 

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

 


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